1. Send perfect offers automatically – without lifting a finger
A Hotel CRM doesn’t just store guest data, it also sorts inquiries. For example, it groups those with the same requested travel period, room type or number of guests, and automatically replies with an emotional offer that feels like it was crafted by hand. No more creating the same manual offers again and again – just sit back and let your CRM do the work ❤️.

2. Sell more than just rooms – before your guests even arrive
Struggling with upselling? With your Hotel CRM, you can start selling even before your guests check in. Automatically send a wishlist or pre-stay message with extras tailored to the guest’s profile 🎯. This way, you make your add-ons irresistible before arrival and give your guest the chance to book or reserve in advance (e.g. spa treatments 🧖‍♀️).

3. Chat with guests instead of emailing – in their favorite channel
Nobody likes an overflowing inbox ❌📧 or digging through hundreds of emails to find a single piece of info. Good thing you have your CRM: it brings all your communication channels together, so you always reach the guest where they are. Whether it’s email, your website messenger, or even WhatsApp 📱 – your CRM centralizes communication and gives your guests the flexibility they love.

4. Make your guests feel like royalty – because you already know what they want
You might do your job incredibly well, but reading minds? That’s your CRM’s job 🔮! It automatically stores everything about your guests – from bathrobe sizes and preferences to favorite massages and last booked rooms. This lets you anticipate their wishes, surprise them with the right offers and extras, and build long-term trust and loyalty 🤝❤️.

5. Send newsletters that get opened – and that sell like never before
Some say newsletter marketingis dead. But done right, it’s one of the most cost-effective ways to stay in touch with guests, increase their loyalty, and keep them coming back 💬💥. Thanks to guest profiles in your CRM, you’re no longer using a scattergun approach. Instead, you send the right message to the right guest, at the right time. And with all channels integrated, you can even send newsletters via WhatsApp – with sky-high open rates and up to twelve times the revenue* 📈📧.

6. Fill empty rooms – with the right message for the right guest
Speaking of newsletters: you can create campaigns for even smaller, highly targeted groups to fill gaps in your occupancy. Advanced filters let you find, for example, all contacts who love yoga 🧘‍♀️ and have a high average spend. If your yoga retreat isn’t fully booked yet, a well-crafted message to this group gives you the best chance to fill those last spots ✔️.

7. Turn one-time guests into regulars – by surprising them again and again
After one stay comes the next. Staying connected with guests pays off – it keeps you top of mind 🧠 and boosts your chances of turning them into loyal customers. In addition to classic newsletters, you can send vacation reminders before the guest’s favorite booking period, tailored offers (like for family weeks or loyalty events), or birthday messages with reward points or a special discount 🎁.

8. Make decisions based on real data – not gut feeling
Your CRM works 24/7 to collect and organize data. The bonus? You always have access to numbers and statistics 📊📈 that let you analyze guest demographics, inquiries and bookings, occupancy patterns, revenue distribution, newsletter performance and even staff productivity. This means your sales strategies are based on facts – not intuition.

9. Perfect your chatbot – and turn it into a true virtual staff member
Did you know your CRM even improves your chatbot? Sure, you can run the bot without a CRM – but if you connect them, your bot pulls from clean, updated data and continuously improves itself 🤖. Its replies become more accurate, proactive and precise, and it can handle 100% of your guests’ questions.

10. TURN DATA INTO REVENUE – throughout the entire guest journey
Whether it’s increasing bookings with personalized auto-offers, selling extras pre-stay, or turning one-time guests into loyal fans with targeted messages: almost everything your CRM does leads – directly or indirectly – to sales💸⚡. So yes, you really can turn data into revenue – while working smarter and saving a ton of time.

*Based on data from all Re:Guest users in 2024